Kissmetrics

NOVEMBER 15, 2017

If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.”. With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016 study, 86% of marketers stated that they were planning to increase their upcoming email marketing budgets.

Marketing 223

Marketing Article Download Recommendation 223

RTP blog

NOVEMBER 15, 2017

With the holiday shopping season kicking into full gear in little more than a week, retailers of all sizes are prepping for the customer rush. While most shoppers think of the massive doorbuster deals offered at their favorite big-name retailer, smaller retailers have just as much, if not more, at stake in making the holidays a success. The RTP team discusses what strategies small businesses can use during the holiday season, including taking advantage of Small Business Saturday on November 25,

Small Business Retail 186

Small Business Retail Social Media Shipping Costs Arts 186

Ecommerce Platforms

NOVEMBER 15, 2017

Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions. And then came along Instagram. While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.

eCommerce Platforms 123

eCommerce Platforms eCommerce Games eCommerce Marketing 123

Klaviyo

NOVEMBER 15, 2017

This is a part of an ongoing series on the best practices for ecommerce brands by industry. One-size-fits-all marketing is not helpful. Brands shouldn’t expect the same results from marketing tactics that work for one particular industry, to work for theirs. That’s why we decided to take a closer look at what marketing “success” and strategies looked like for different ecommerce stores by industry.

Shipping Costs 110

Shipping Costs Shipping eCommerce Marketing 110

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Ecommerce Platforms

NOVEMBER 15, 2017

Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions. And then came along Instagram. While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.

eCommerce Platforms 112

eCommerce Platforms eCommerce Games eCommerce Marketing 112

Wiser

NOVEMBER 15, 2017

Wiser was recently featured on U.S. News & World Report by contributor Susan Johnston Taylor. In her article, What Will Cost More – and Less – in 2018 , she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year. Taylor tapped Wiser CEO and retail expert, Andy Ballard, for his deep vertical knowledge.

Social Media 92

Social Media eCommerce Article Apparel 92

Steve Dennis

NOVEMBER 15, 2017

Deep down many of us seek fame. Constant attention. Mass adoration. Approval on a grand scale. We get attached to the notion that our worth can be measured in breadth, not depth. Clicks and likes, over connection and intimacy. We try vainly to be “friends” with everybody, before we make friends with ourselves. Our heart may be closed, but our life is an open book on Facebook and Instagram.

Books 87

Books 87

ROI Revolution

NOVEMBER 15, 2017

One of the three common elements that plays a crucial SEO role in today’s ecommerce websites is layered navigation. Layered navigation (also referred to as faceted navigation, attribute filters, etc.) can have a positive or negative impact on your site’s crawlability , keyword breadth , and content duplication. Getting it right should be an important part of your SEO strategy.

SEO 68

SEO Reference Document eCommerce Platforms 68

UpSellIt

NOVEMBER 15, 2017

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, we all get how the two offers above are logically equivalent but emotionally distinct.

Shipping Costs 63

Shipping Costs Shipping Recommendation Online Retail 63

ChannelAdvisor

NOVEMBER 15, 2017

If you thought last year’s Singles Day record was impressive … If you still think Singles Day is for other e-commerce sellers …. Or if at this moment you’re thinking: “Singles Day?” … Well …. Keep reading. There are some insights below that you won’t want to miss. Put simply: This year’s 24-hour online shopping holiday blew all previous records to bits.

eCommerce 71

eCommerce Merchant Services eCommerce Marketing Electronics 71

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

FastSpring

NOVEMBER 15, 2017

Imagine this : A new customer is struggling to buy from your SaaS site. They started the process, got hung up on a detail, and gave up. Like 67% of online users, they abandoned the cart before completing a purchase. But you don’t know why. Or what to do about it.

Customer Experience 60

Customer Experience Customer 60

TradeGecko

NOVEMBER 15, 2017

No matter what industry you are in, all businesses can agree that getting paid by their customers and getting paid quickly is very important. Since we now live in a world where most shopping is conducted on laptops, mobiles, and apps, it is vital for eCommerce and wholesale businesses to not only embrace the world of new technology but the world of payment technology.

Technology 60

Technology Mobile eCommerce Customer 60

ChannelAdvisor

NOVEMBER 15, 2017

If you thought last year’s Singles Day record was impressive … If you still think Singles Day is for other e-commerce sellers …. Or if at this moment you’re thinking: “Singles Day?” … Well …. Keep reading. There are some insights below that you won’t want to miss. Put simply: This year’s 24-hour online shopping holiday blew all previous records to bits.

eCommerce 45

eCommerce Merchant Services eCommerce Marketing Electronics 45

Smile.io

NOVEMBER 15, 2017

Here at Smile.io , we love successful programs and the strategies that create them. More than that, however, we love learning from rewards programs. This desire to understand what makes a program successful has led us to see if we could combine data from thousands of programs we support to answer questions that would be impossible to address with any one program.

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37

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Powerinbox

NOVEMBER 15, 2017

In America one of the most obvious indicators that the holiday season is upon us are stores’ shift from autumn branding to lots of red. Sometimes even red and green. Or…in the most brazen scenarios, red, green, and snowflakes (or even Christmas trees!). The big shift begins typically right after Halloween although in some instances it begins earlier.

Games 37

Games Marketing Channel Customer 37

Demac Media

NOVEMBER 15, 2017

How can the small and mid-sized merchant succeed in an Amazon-first world? Wow, I get this question a lot! With Amazon Prime Day and the retail giant putting almost $3 billion in sales on the board this year, it is definitely a hot topic and one I don’t see going away anytime soon. The answer to that question? Understand where you create value, but more importantly you need to capture that value for yourself.

Merchant Services 39

Merchant Services Retail Channel Recommendation 39

Dynamic Yield

NOVEMBER 15, 2017

In this guide, access research on the state of personalization within email marketing and uncover the preferences and habits of hundreds of consumers to gain back the value of 1:1 within email. The post Email Personalization: From Unread to Marked as Important (Free eBook) appeared first on Dynamic Yield.

Consumer 28

Consumer Marketing eCommerce 28

iQmetrix

NOVEMBER 15, 2017

Your POS system is the central hub for your business and the heartbeat of transactions, so choosing a new POS system can be a very daunting task. It’s intimidating and overwhelming to implement new technology — two reasons why retailers often avoid it at all costs. But what about the risk that comes with having the wrong tools or system in place? That thought should be just as scary.

POS 22

POS Technology Retail Operations 22

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Customer